OPERATIONAL & IMPLEMENTATION PLAN
Phase 1- Business Setup (0-3 Months)
Finalize recipes, find reliable suppliers, and buy necessary kitchen equipment.
Register the business, obtain food permits, and set up the home kitchen.
Create social media pages (Facebook, Instagram, Whats app) & start spreading the word of mouth for food.
Begin taking small orders through direct messaging and phone.
Phase 2- Growth and Marketing (4-6 Month)
Run targeted social media ads to attract local customers.
Partner with Uber Eats & Door Dash to increase visibility and convenience.
Introduce customer loyalty programs and festival discounts to encourage repeat orders.
Test seasonal pop-up stalls at farmer’s markets to reach more customers.
Phase 3- Scaling Up (6-12 Month)
Expand catering services for events, birthdays, and festivals, offering special combos for bulk orders.
Analyze financial performance and customer demand to decide when to open a physical store.
Strengthen market efforts by increasing social media ads on Instagram, Facebook, and TikTok.
Keep customers returning by offering discounts for repeat orders and rewards for referring friends.
Keep selling at the Farmer’s Market to attract more customers.