TARGET MARKET SEGMENTATION

Demographic

• Young adults, families, and seniors who love tasty foods

• Customers who want good quality food at a fair price

• Individuals who enjoy trying diverse and authentic cuisines

• People looking for convenient and freshly prepared food

• The growing Indian population in Terrace

Geographic

• Terrace, BC, and near by areas

• Residential areas, offices, and student spots

• Catering & delivery to neighboring towns

Physio-graphic

• Health-conscious people who like Vegetarian and Plant-based foods.

• Spicy, tangy, and sweet flavor lovers

• Festival celebrants looking for Authentic Indian foods

• Busy individuals and families who need quick meals

Behavioral

• Customers who prefer takeout and delivery for convenience

• People Seeking custom catering for events

• Regular customers who return for great taste & quality.

• Influenced by online reviews and social media.

• Attracted by discounts and festive offers.

• Tasting samples and simple menus for new customers.

SALES AND MARKETING STRATEGY (4 Ps)

Product (What we offer)

• Authentic homemade Indian snacks & sweets

• Freshly made meals with high-quality ingredients

• Vegetarian, customizable spice levels, and dietary options (nut-free, less spicy, and less oily)

• Special festival deals with catering combos

• Seasonal menu updates (e.g., Mango Buttermilk in summer, masala tea in Winter)

• Ingredient lists and allergy information are shared on menus and packaging.

Price ( How we price our product)

• Affordable prices with budget-friendly combos & event catering discounts

• 5% discounts for students, seniors (with ID)

• 10% off for first-time customers & referral discounts

• Special offers on Diwali, Holi, Eid and other festivals

• Loyalty program with points system, rewards every 15 orders.

Place ( Where & how we sell)

• Home-based kitchen with pickup & delivery

• Online orders via Whats app, Instagram & Facebook

• Seasonal food stall at the local farmer’s market

• Delivery within Terrace & nearby areas available on Uber Eats and Door Dash.

• 30-45 minutes average delivery time

• Plans to expand into a physical shop in the future.

Promotion ( How we market our business)

• Social media ads on Instagram, Facebook, & TikTok

• Discounts for repeat buyers & referral rewards

• Special offers for festivals, slow periods & first-time buyers

• Word-of-mouth marketing from happy customers

• Collaborations with local cafe’s, grocery stores, & event planners